The Florida-based toyco has signed new manufacturing and distribution deals with Genius Brands International for its animated series Rainbow Rangers.
Basic Fun! will be creating a novelty squishy toy line inspired by Genius Brands’ animated series Rainbow Rangers (pictured) that will hit shelves next year.
The deal covers a new Mash’ems collection of soft, water-filled collectibles, including six unique characters based on the series, along with additional rare collectibles. To further build out licensing for the upcoming series, GBI also inked a deal with KIDdesigns for youth electronics such as headphones, wearable communication devices, microphones and a sing-along boombox.
Rainbow Rangers debuts this fall on Nickelodeon’s Nick Jr. in the US and the Caribbean Basin. The 52 x 11-minute CGI toon follows Earth’s First Responders as they save the environment with their unique powers.