New York’s Brandgenuity has been named the exclusive licensing agency for Genius Brands’ Llama Llama series in the UK, Ireland, Spain, Hungary, Poland and Romania. Its mission is to find and engage new European partners to develop a range of products based on the original preschool show.
This partnership announcement is the brand’s first since Cindy Elfenbein took over as VP of global consumer products and retail development.
The Llama, Llama property already has a raft of licensing partners working on its US program, including Scholastic (book fairs), PhatMojo (toys), Bendon Publishing (coloring and activity books), Kurt Adler (Christmas ornaments), Creative Converting (party goods) Cuddle Barn (plush), Intimo (sleepwear), Prime Party (party goods), Myself Designs/Myself Belts (belts) and Kids Preferred (toys).
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