Hasbro is strengthening its European L&M operations, upping Sally Carnota (pictured left) to director of UK and EMEA retail development for consumer products, and bringing in Moris Calasso (pictured right) as director of consumer products for Southern Europe.

In her new role, Carnota will manage all CP business in the UK and lead retail development for EMEA. She joined the toyco in 2015 and has most recently served as head of retail development for EMEA. Before Hasbro, Carnota held several senior commercial roles at Paramount Home Media.

Calasso is coming off a stint as Sanrio’s international licensing director in Europe. In his new position, he will lead efforts to drive business growth and expand the company’s market penetration in his territory.

Earlier this month, Hasbro beefed up its brand management team by promoting Samantha Lomow to president of Hasbro entertainment brands, and Jonathan Berkowitz to president of Hasbro brands. This recent raft of team changes follows a difficult Q2 2018, for which the toyco reported a 7% decline in net revenue (to the tune of US$904.5 million).