Canadian clothing co. Mod Robes hones guerrilla tactics for selling to teens

Originated as a school project nearly a decade ago, Steve Debus' comfy, wrinkle- and stain-resistant 'Exam Pants' concept has since grown into a budding Canadian apparel empire called Mod Robes SalDebus Lounge Clothing. The driving force behind the successful line, which...
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December 1, 1999

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