Mattel and Bandai join forces

Toycos Bandai and Mattel have announced plans to join forces to sell each other's toy lines in key territories and collaborate on the development of new products. As per the proposed global marketing alliance, starting in October, Mattel will distribute and...

By Simon Ashdown

August 1, 1999

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

Unlock this article, plus our full content archive on kidscreen.com
Stay up to date with the latest news in the global kids entertainment industry
Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page

About Contact Us Meet the Team Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2025

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu