News in Brief

Nickelodeon and Kraft are teaming up to add new sensory levels to the TV experience this August and September with a US$50-million 'Smell-O-Vision' cross-promotion. The back-to-school campaign features scratch-and-sniff cards available with boxes of Post's kid cereals, Jell-O Yogurt, 10-packs of...
By
August 1, 1999

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu