New Releases

Caillou's Summer Days and Caillou's Friends...

By By Kidscreen Staff

May 1, 1999

Caillou’s Summer Days and Caillou’s Friends

(both available in Canada only)

Prebook Date: May 6

Release Date: May 25

Price: Cdn$12.95

Studio: Cinar Corporation

Distributor: Sony Wonder

Synopsis: the first English-language versions of the animated French-Canadian preschool show, which currently airs daily on Canadian tooncaster Teletoon.

Advertising: print (Today’s Parent, City Parent, Calgary’s Child,

BC Parent, Winnipeg Parent, Edmonton Post).

Promotional Partners: Yoplait, on-line Caillou contest with Sony Web sites to begin in June

Displays: 16-, 36- and 48-count merchandisers.

Blue’s Big Treasure Hunt

Prebook Date: May 18

Release Date: June 22

Price: US$9.95 SRP

Studio: Nickelodeon

Distributor: Paramount Home Video

Synopsis: Originally aired as a prime-time special on Nickelodeon last March, Treasure Hunt makes its home video debut.

Advertising: TV (commercials will run during Rosie, Oprah, Nick at Nite and Good Morning America); print (ads will appear in People, Ladies Home Journal and Woman’s Day)

Displays: 18-, 24- and 48-unit merchandisers

Sony Wonder’s

back-to-school titles

Prebook Date: May 19

Release Date: July 6

Synopsis: Well in time for the back-to-school rush, Sony Wonder is offering retailers a bevy of repriced kidvid fare. The titles and prices are as follows: US$12.98 (Sesame Street’s The Alphabet Jungle Game; Sesame Street’s The Great Numbers Game; Sesame Street’s 25th Anniversary; William Wegman’s Mother Goose; Arthur Writes a Story; Arthur’s Lost Library Book; Arthur’s Computer Adventure); US$9.98 (Sesame Street’s Do the Alphabet; Sesame Street’s Let’s Eat: Funny Food Songs; Sesame Street’s 1-2-3 Count With Me; Elmocize; Kids Guide to Life: Learning to Share; Kids Favorite Songs; The Best of Elmo; Imagine That!; Richard Scarry’s Best ABC Video Ever!; Richard Scarry’s Best Counting Video Ever!; Richard Scarry’s Best Learning Songs Video Ever!; Richard Scarry’s Best Busy People Video Ever!); US$7.98 (Dr. Seuss’s ABC; Dr. Seuss’s One Fish, Two Fish, Red Fish, Blue Fish; Green Eggs & Ham; Cat in the Hat).

Advertising: Exposure on Sony Wonder’s Web site, trade and consumer campaign TBA

Displays: 24-, 36- and 48-count merchandisers

Bear in the Big Blue House Vol. 7 and 8

Prebook Date: May 20

Release Date: June 22

Price: No SRP

Studio: The Jim Henson Company

Distributor: Columbia TriStar Home Video

Synopsis: The latest volumes in the Bear vid franchise each contain two episodes. Vol. 7 features ‘Mouse Party’ and ‘Bear’s Birthday Bash;’ Vol. 8 features ‘The Big Sleep’ and ‘And to All a Good Night.’

Advertising: print (trade publications)

Displays: 20-, 40- and 50-count merchandisers

The Wubbulous World

of Dr. Seuss Vol. 5 & 6

Prebook Date: May 20

Release Date: June 22

Price: No SRP

Studio: The Jim Henson Company

Synopsis: The third installment of classic Seuss cartoons to reach home video. Each tape features two eps-Vol. 5, ‘The Cat in the Hat’s Big Birthday Surprise’ and ‘The Cat in the Hat Gets a Package;’ and Vol. 6, ‘Lester Leaps In’ and ‘Talking With the Cat.’

Looney Tunes Presents: Tweety Bird-Tweet and Lovely

and Home Tweet Home

Prebook Date: May 25

Release Date: June 22

Price: US$14.95 SRP

Studio: Warner Bros.

Synopsis: The first release in WB’s Looney Tunes Presents series. Each 70-minute tape contains 10 classic Tweety Bird episodes.

Promotional Partners: Act II, Subway, Mott’s, Skippy, Bestfoods, First USA, Kraft, Smuckers

Advertising: tie-ins with WB’s Mil-Looney-Um promos

The King and I

Prebook Date: June 8

Release Date: July 6