Baby Huey’s

Great Easter Adventure

Release Date: March 2

Minimum Advertised Price: US$13.95

Studio: Harvey Home Entertainment

Distributor: Columbia TriStar Home Video

Synopsis: The world’s largest baby duck, created in 1950 by Marty Taras, stars in his first movie ever. In this live-action title, Baby Huey hatches, and is adopted by a human family. This musical comedy includes five new songs and a bonus Baby Huey cartoon called ‘Daycare Duckie.’

Advertising: TV spots on Nickelodeon, Fox Family Channel, Animal Planet, Nick at Nite and Lifetime; print ads in Harvey, the Magazine for Kids; trailers on other CTHV titles; the title will also benefit from the exposure the property has received as part of the Harveytoons series on Fox Family Channel

Promotions: colorforms activity kit inside each Duracase package, Baby Huey chocolates released by Pangburn Candy last month

Retail: Duracase and slipsleeve packaging, 15-, 30-, 45- and 60-unit merchandisers, theatrical-size poster, retailer and distributor incentive of a free Baby Huey clock with the purchase of a 10-pack

What a World We Share!

Release Date: March 9

Suggested Retail Price: US$14.95

Studio: Lyrick Studios

Synopsis: Barney and his friends travel to France, Canada and Mexico in search of Stella the Storyteller’s lost suitcase. On the way, they meet a French magician, a Canadian Mountie and a Mexican piñata maker, who teach the travelers about manners and sharing. The title includes 14 songs.

Additional Features: The video is encoded to interact with the Microsoft ActiMates Barney.

Advertising: Print ads in TV Guide, Parents, Woman’s Day, People, Parade and other lifestyle and family magazines

Promotions: The video kicks off a year-long, national consumer cross-promotion in the U.S. with Luvs Diapers, which will offer a US$4 instant-rebate coupon. The cross-promotion, running through February 2000, will be supported with advertising that is expected to deliver 50 million impressions.

Retail: 18-, 24- and 36-unit floor displays, and 12- and 24-unit counter displays

Mickey’s Once

Upon a Christmas

Release Date: projected for a November release

Suggested Retail Price: TBA

Studio: Walt Disney Home Video

Distributor: Buena Vista Home Entertainment

Synopsis: This full-length title features three Christmas-themed shorts starring the classic Disney characters in new productions. The video includes ‘A Very Goofy Christmas,’ ‘Donald Duck: Stuck on Christmas,’ and ‘Mickey and Minnie’s Gift of the Magi.’

Ad, promo and retail support: This title, to be released as part of the Disney Video Premieres line, will likely get a theatrical-style premiere event. Disney will support the release with activities across its divisions, and plans to capitalize on the large existing licensed product business behind the classic characters.