The Rescuers
Release Date: January 5
Price: US$24.99
Studio: Walt Disney Home Video
Distributor: Buena Vista Home Entertainment
Synopsis: Bernard and Miss Bianca fend off another Disney villainess in the re-release of this kids favorite.
Advertising: Network, cable and syndicated TV campaign, print, in-store standees and posters, trailer on other Disney videos, mail-in offer on a hardcover book and on-line services.
Our Friend Martin
Release Date: January 12
Price: US$14.98
Studio: Twentieth Century Fox Home Entertainment
Distributor: Twentieth Century Fox Home Video
Synopsis: Made with the assistance of Dr. King’s family, this video is the story of two sixth grade students who travel back in time to meet Martin Luther King at various stages of his life.
Promotional Partners: Motown Records, Reel.com
Sesame Street: Let’s Eat! Funny Food Songs
Release Date: January 12
Price: US$12.98
Studio: Children’s Television Workshop
Distributor: Sony Wonder
Synopsis: The 30-minute video follows Grover, the waiter, as he
and restaurant patrons croon about food and its consumption.
Advertising: Drypers FSI containing a coupon for Sesame Street audio or video products, on-screen advertising at 860 Loews Cineplex Theaters and on-pack coupon book for other Sesame Street merchandise.
Promotional Partners: Drypers, Loews Cineplex, Golden Books
Teletubbies Nursery Rhymes
Prebook Date: January 12
Release Date: February 9
Price: US$14.99
Studio: PBS Kids, Ragdoll Productions, itsy bitsy Entertainment Company
Distributor: Warner Home Video
Synopsis: PBS favorites, the Teletubbies, teach children nursery rhymes.
Advertising: In-store posters and ad danglers.
Antz
Release Date: February 9
Price: US$26.99
Studio: DreamWorks SKG
Distributor: DreamWorks SKG
Synopsis: A CGI-animated pic about a worker ant who questions his place in the cosmos. Features vocal talents of Woody Allen, Sharon Stone, Gene Hackman and Sylvester Stallone.
Advertising: National print and TV campaigns.
Promotions: US$5 mail-in rebate with purchase of Antz and other select DreamWorks videos.
Sing a Song With Pooh Bear
Prebook Date: January 12
Release Date: February 23
Price: $14.99
Studio: Walt Disney Home Video
Distributor: Buena Vista Home Entertainment
Synopsis: Winnie the Pooh and his animal pals sing, and anyone who can read the on-screen lyrics is welcome to join in.
Advertising: National print and TV campaigns, a float in the Easter Parade and trailers on Disney home videos.
Promotional Partners: McDonald’s, Hershey’s










