Mattel is teaming up with The Reader’s Digest Association out of Pleasantville, New York to produce a line of novelty books based on Barbie. The three-year licensing agreement between the two companies will see Reader’s Digest produce a range of Barbie books and interactive titles for girls ages two to nine. The first eight titles should be available in book stores, mass market chains and specialty stores by Fall 1999.
Reader’s Digest opens the book on Barbie
Mattel is teaming up with The Reader's Digest Association out of Pleasantville, New York to produce a line of novelty books based on Barbie. The three-year licensing agreement between the two companies will see Reader's Digest produce a range of Barbie...
January 1, 1999
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