Today’s kids programming market is a far cry from the days when public broadcasters were the only ones making a concerted daily effort to appeal to the kid audience. In the face of growing competition from local and international children’s channels on their home turfs, PBS and the CBC in North America are increasing their efforts aimed at kids, while, overseas, the BBC and the ABC are sticking with strategies that have kept them on top for years.
Public Television
Today's kids programming market is a far cry from the days when public broadcasters were the only ones making a concerted daily effort to appeal to the kid audience. In the face of growing competition from local and international children's channels...
November 1, 1998
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