Today’s teens may seem ‘impossible to pin down,’ as one contributor to this report says, but these teen experts have shown that it can be done. They pass along tips on how to score a hit with teens, whether it’s creating a channel, producing a television series, developing an interactive game or conceiving a marketing campaign.

TeenScreen
Today's teens may seem 'impossible to pin down,' as one contributor to this report says, but these teen experts have shown that it can be done. They pass along tips on how to score a hit with teens, whether it's creating...
October 1, 1998