Can birthdays be big business opps for brands?

Barbie, SpongeBob and Sesame are seeing strategic opportunities in their major milestones, taking celebratory marketing beyond just cake and balloons.

By Elizabeth Foster

April 22, 2019

TAGS:

Alpha Toy Group, Barbie, eOne, Gruffalo, Magic Light Pictures, Mattel, Nickelodeon, Peppa Pig, Sesame Street, SpongeBob

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