Brøderbund Software, producer of the popular Carmen Sandiego software series, has been acquired in a US$420 million dollar stock swap by one of its chief competitors, The Learning Company. The acquisition is representative of a consolidation trend that is sweeping the educational software industry. The Learning Company and Cendant Software have recently devoted their efforts to aggressive marketing and price-cutting, putting a squeeze on the competition. In June, after sustaining a third quarter loss, Br¿derbund hired the investment banking firm of Donaldson, Lufkin and Jenrette to guide it out of the red, resulting in the stock swap deal.
The Learning Company scores Br¿derbund in major stock swap
Brøderbund Software, producer of the popular Carmen Sandiego software series, has been acquired in a US$420 million dollar stock swap by one of its chief competitors, The Learning Company. The acquisition is representative of a consolidation trend that is sweeping the...
August 1, 1998
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