Reachings Girls Intro

Within the last year, the kids entertainment business has awakened to the market potential of girls of all ages, from preschoolers to late teens. Titanic, for one, can attribute up to 40% of its U.S. gross to girls' attendance in movie...

August 1, 1998

Within the last year, the kids entertainment business has awakened to the market potential of girls of all ages, from preschoolers to late teens. Titanic, for one, can attribute up to 40% of its U.S. gross to girls’ attendance in movie theaters. This special report on reaching girls opens with programmers talking about their efforts to appeal to girl viewers. To find out what’s really reaching girls on television, we’ve turned to the experts: Saatchi & Saatchi provides Nielsen Television Index data on girls age two to 11, and SmartGirl Internette surveys girls age 11 to 19. Girl heroines are also cropping up in a batch of series from European producers, as well as in France’s first CG feature film.