Interactive products aim for competitive edge

The primary difficulty with making a profit from the preschool market is that products must pass the crucial parent test first before they reach the kids for whom they were developed. Mom and dad can be the choosiest of consumers when...

By Jocelyn Longworth

July 1, 1998

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

Unlock this article plus our full content archive on kidscreen.com
Stay up to date with the latest news in the global kids entertainment industry
Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page

About Contact Us Meet the Team Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2025

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu