DISTRIBUTION OF DOLLAR SALES
Rank Retailer 1996 1997
1 Toys `R’ Us 18.9% 18.4 %
2 Wal-Mart 15.3 16.4
3 Kmart 8.3 8.2 4 Target 6.4 7.1
5 Consolidated Stores 6.2 6.1
6 JCPenney 1.7 1.5
7 Hills 1.3 1.2
8 Service Merchandise 1.6 1.1
9 Ames 1.2 1.1
10 Meijer 1.0 1.1
11 Caldor 1.1 0.9
12 Price Costco 0.6 0.9
13 Sears 0.6 0.7 14 Sam’s Club 0.5 0.7
15 Military Exchanges 0.4 0.6
16 Shopko 0.7 0.6
17 Michael’s 0.5 0.6
18 Venture 0.7 0.6
19 Bradlees 0.7 0.6
20 Avon 0.5 0.6
Source: The NPD Group, 516-625-2294
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