Promax opener

With newly announced Noggin and Kermit Channel entering the arena of children's programmers, competition for kids' attention continues to grow, making the challenge of reaching children with promotions and marketing all the more difficult. Jim Chabin, president and CEO of PROMAX...
June 1, 1998

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu