With newly announced Noggin and Kermit Channel entering the arena of children’s programmers, competition for kids’ attention continues to grow, making the challenge of reaching children with promotions and marketing all the more difficult. Jim Chabin, president and CEO of PROMAX International, discusses issues affecting those in the business of marketing to kids as they approach this year’s PROMAX International conference. The report also spotlights local promotions that not only worked, but that were happy surprises for the stations and channels initiating them.
Promax opener
With newly announced Noggin and Kermit Channel entering the arena of children's programmers, competition for kids' attention continues to grow, making the challenge of reaching children with promotions and marketing all the more difficult. Jim Chabin, president and CEO of PROMAX...
June 1, 1998
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