Kids upfront falls behind

Networks and cable channels presented their 1998 kids schedules to media buyers in January, but advertisers aren't exactly rushing to purchase airtime. Typically, broadcast buys take place in February during a few frenzied days, with cable taking a few days longer,...
By
April 1, 1998

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu