RANKED BY DOLLAR SALES (not including video games)
| Current Rank | Last Month | Description | Manufacturer | Average Price (US$) |
| 1 | 2 | Tamagotchi Virtual Pet Assorted | Bandai America | $13.59 |
| 2 | 5 | Sesame Street Tickle Me Elmo | Tyco Preschool | $28.33 |
| 3 | 1 | Holiday Barbie `97 | Mattel | $32.43 |
| 4 | 4 | Giga Pets Assorted | Tiger Electronics | $9.89 |
| 5 | 3 | Nano Virtual Pet Assorted | Playmates Toys | $14.57 |
| 6 | 7 | Sesame Street Sing & Snore Ernie | Tyco Preschool | $27.72 |
| 7 | 6 | Jeep Wrangler | Fisher-Price | $184.16 |
| 8 | 8 | Barbie Sun Jammer 4 x 4 | Fisher-Price | $220.59 |
| 9 | * | Laser Challenge – Team Force Set | Toymax | $33.86 |
| 10 | * | Barbie and Ginger | Mattel | $28.61 |
RANKED BY UNIT SALES (not including video games)
| Current Rank | Last Month | Description | Manufacturer | Average Price (US$) |
| 1 | 2 | Hot Wheels Vehicles | Mattel | $0.90 |
| 2 | 1 | Hot Wheels Assorted A | Mattel | $0.80 |
| 3 | 3 | Hot Wheels Assorted B | Mattel | $0.82 |
| 4 | 7 | Tamagotchi Virtual Pet Assorted | Bandai America | $13.59 |
| 5 | 5 | Giga Pets Assorted | Tiger Electronics | $9.89 |
| 6 | * | Flower Fun Barbie | Mattel | $4.41 |
| 7 | * | The Lost World: Jurassic Park Figure/Dinosaur Assorted | Hasbro Toy Group | $5.62 |
| 8 | 4 | Hot Wheels 5-Car Gift Packs Assorted | Mattel | $4.76 |
| 9 | * | Star Wars Assorted Figures I | Hasbro Toy Group | $4.82 |
| 10 | 8 | Nano Virtual Pet Assorted | Playmates Toys | $14.57 |
*not in top 10 list last month
Source: The NPD Group’s Toy Retail Sales Tracking Service (TRSTS), 516-625-2294
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