| RANKED BY DOLLAR SALES (not including video games) | ||||
| Current Rank | Last Month | Description | Manufacturer | Average Price (US$) |
| 1 | 2 | Holiday Barbie Ô97 | Mattel | $32.70 |
| 2 | 1 | Tamagotchi Virtual Pet Assorted | Bandai America | $15.07 |
| 3 | 3 | Sesame Street Tickle Me Elmo | Tyco Preschool | $27.44 |
| 4 | * | Nano Virtual Pet Assorted | Playmates Toys | $14.86 |
| 5 | 8 | Giga Pets Assorted | Tiger Electronics | $10.17 |
| 6 | * | Sesame Street Tickle Me Elmo 11Ó Assorted | Tyco Preschool | $14.31 |
| 7 | * | Jeep Wrangler | Fisher-Price | $193.38 |
| 8 | * | Star Wars Assorted Figures II | Hasbro Toy Group | $4.82 |
| 9 | * | Barbie Sun Jammer 4 x 4 | Fisher-Price | $230.11 |
| 10 | 9 | Star Wars Assorted Figures I | Hasbro Toy Group | $4.82 |
| RANKED BY UNIT SALES (not including video games) | ||||
| 1 | 3 | Hot Wheels Vehicles | Mattel | $0.91 |
| 2 | 7 | Hot Wheels Assorted A | Mattel | $0.81 |
| 3 | * | Hot Wheels Assorted B | Mattel | $0.82 |
| 4 | 1 | Crayola Crayons (24) | Binney & Smith | $0.94 |
| 5 | * | Star Wars Assorted Figures II | Hasbro Toy Group | $4.82 |
| 6 | * | Star Wars Assorted Figures I | Hasbro Toy Group | $4.82 |
| 7 | * | Tamagotchi Virtual Pet Assorted | Bandai America | $15.07 |
| 8 | * | Holiday Barbie Ô97 | Mattel | $32.70 |
| 9 | * | Giga Pets Assorted | Tiger Electronics | $10.17 |
| 10 | * | NASCAR 1:64 Scale Stock Car Assorted | Racing Champions | $1.94 |
*not in top 10 list last month
Source: The NPD Group’s Toy Retail Sales Tracking Service (TRSTS), 516-625-2294
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