-Coolest Ad Campaigns

American Dairy Association: Got Milk?

Nissan: Enjoy the Ride

Budweiser: Frogs

McDonald’s: Baby

-Coolest Magazines

YM

Sports Illustrated

Rolling Stone

Sassy

Seventeen

Transworld Snowboarding

Transworld Skateboarding

-Coolest Web Sites

The Spot, A Real Life Soap Opera

http://www.thespot.com

The Official X-Files Web Site

http://www.thex-files.com

ESPN Sportszone

http://espnet.sportszone.com

The Ultimate Band List

http://www.ubl.com

MTV On-Line

http://www.mtv.com

-Coolest Sports

Karate

Mountain biking

Rollerblading

Snowboarding

Surfing

Dancing

Soccer

Water polo

Skim boarding

-Coolest clothes

Levi’s

Gap

Guess

Calvin Klein

Lee Jeans

Limited

Esprit

Pepe

Banana Republic

Liz Claiborne

Girbaud

Express

Union Bay Stovepipes

Second hand

-Coolest perfumes

CK1

Sunflowers

Red

Navy

Fuzzy Peach

Dream

Love’s Baby Soft

-Coolest colognes

Cool Water

Tommy

Eternity

Old Spice

Catalyst

Polo Sport

Woods