Hasbro launches IP with book-first approach

The toyco is experimenting with a new franchise launch strategy, turning to picture books for its new Cubby Hill brand, says VP of global publishing Michael Kelly.
By
September 17, 2019

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

TAGS:
, , , ,
About The Author
Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com
// Author Page

Search

Menu

Brand Menu