Richardson Brands has tied into the hit show Street Sharks to promote its Bonkers candy products.

Street Sharks premiums will come inside Bonkers Chewy Fruit Candy and a new product line, Bonkers Crazy Cores Candy. The ‘Chew Crew’ treats that appear in the candy feature Street Sharks characters and scenes from the show.

The promotion is supported by POP displays and a mail-in for a ‘Go Bonkers with Street Sharks’ baseball cap with four proofs of purchase.

The Sharks will also appear in freezers across the U.S. this summer in a promotion with Good Humor-Breyers Ice Cream. The frozen novelty products will appear as shark-shaped bars of red, white and blue raspberry water ice with two gumball eyes.

They will be distributed through convenience stores, schools, service stations, zoos and mobile vending trucks.

Surge Licensing is the worldwide licensor.

Street Sharks was recently renewed for syndication for 1996. Bohbot Entertainment and DIC Entertainment are producing 13 new half-hour animated episodes, bringing the total number of episodes available for syndication to 26.