
KidScreened
• How retailers are catering to tween girls' penchant for wearing makeup (The Wall Street Journal)
• Star Wars pulled in its highest toy revenues for a non-movie year in 2010. CN's Clone Wars series could have something to do with it (The Hollywood Reporter)
• Should Barbie 'take Ken back?' Mattel's new digital marketing campaign polls the masses (Mashable)
• Expect more edgy animation from MTV (Ad Age)
February 4, 2011