Chorion has appointed Planeta Junior Italy as its exclusive licensing agent in Italy for the Noddy preschool brand.
Planeta Junior will be responsible for all licensing categories including apparel, back-to-school, toys, gifts and novelty items.
Author Enid Blyton’s character first appeared in 1949 in Noddy Goes to Toyland. More than 250 million Noddy books have since been sold worldwide and the brand has more than 200 licensees.
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