Mattel takes Stardoll brand from virtual to physical world

Tween-oriented online fashion game Stardoll has inked a multi-year licensing agreement with Mattel that will see the brand move from the virtual into the physical world.
By
February 8, 2011

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

TAGS:
, , , , ,
About The Author

// Author Page

Search

Menu

Brand Menu