Nelvana Enterprises and The Clifford Ross Company have named Munich-based brand management and media company m4e AG as the German merchandising agent for the Babar brand.
In Europe’s German-speaking regions, which include Germany, Austria and Switzerland, m4e AG will develop the Babar merch program based on both the classic brand and the new CGI-animated TV series Babar and the Adventures of Badou. It’s set to premiere in Germany on Ki.Ka in June. Universum Film will distribute the DVDs for this series in the German-speaking regions.
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