UK consumer products vet Richard Woolf has been named international licensing director at pop culture brand house Withit.
In his newly created role, Woolf will be responsible for developing and coordinating Withit’s licensing strategy in the UK. He will work with appointed global agents while expanding the business into other territories.
Woolf has held senior positions at Warner Bros. Consumer Products for 12 years, has served as VP at 4 Kids Entertainment managing properties such as Teenage Mutant Ninja Turtles and Yu-Gi-Oh, and, more recently, directed international licensing at Jetix Consumer Products and served as director of licensing at Target Entertainment prior to joining Withit.
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