CLM takes on Zhu Zhu Pets in South Africa

Lisle International Licensing, master licensing agent for Zhu Zhu Pets brand-owner Cepia, has appointed Character Licensing & Marketing (CLM) as the brand's sub licensing agent for South Africa.

February 18, 2011

Lisle International Licensing, master licensing agent for Zhu Zhu Pets brand-owner Cepia, has appointed Character Licensing & Marketing (CLM) as the brand’s sub licensing agent for South Africa.
The companies anticipate that the Zhu Zhu Pets phenomenon, which swung into gear in 2009, will continue through 2011 with a full global licensing program. CLM is the latest to join the global rollout and will be looking to secure deals across many different categories.

Prima Toys is already the master distributor of Zhu Zhu Pets in South Africa.