Panini aims to stick around in North America

While it has been a mainstay with European kids for more than 40 years, the collectible sticker album hasn't really made significant inroads in North America. But the number-one manufacturer associated with the category globally is hoping to change that. After undertaking a soft-launch last spring, Panini is making a full-on attempt to crack the US market.
By
January 12, 2011

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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