Ubisoft has named Copyright Promotions Licensing Group (CPLG) the European licensing agent for the Rabbids, Just Dance and Imagine video game properties.
CPLG will take Ubisoft’s Raving Rabbids, which has sold more than nine million video games worldwide and has inspired ads for global brands like Renault and Coca-Cola, to new markets and product areas. Video dance game Just Dance, which launched in November 2009, will be developed across categories such as apparel, accessories and fitness. CPLG will also develop a lifestyle program based upon the new Imagine Town virtual world, which is aimed at tween girls.
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