Licensing and marketing vet Tamra Knepfer has established her own New York City-based licensing agency that offers expertise in licensing and brand marketing services for entertainment and character properties, corporate brands, fashion, art and lifestyle programs.

TK Brand Group has already opened its doors to an array of toy brands and publishing properties. The company has been named the worldwide licensing agent of record for toy collectibles and online game Sqwishland and Ellen Crimi-Trent’s preschool character property Schoolies. TK Brand Group also offers licensing, brand management and marketing consulting with clients that include American Greetings Properties and preschool television network Sprout.

Over the past 20 years, Knepfer has helped launch licensing and marketing campaigns for Disney Consumer Products, Sesame Workshop and American Greetings Properties.