American Greetings Properties has joined forces with Topps Europe to launch a new collection of Care Bears trading cards set to hit the Italian market in February.
The new collection will feature a selection of flocked cards as well as a collector binder of activities for children. The cards will be available at more than 30,000 kiosks across Italy.
Since the Care Bears’ re-launch in 2002, the brand has generated more than US$2.6 billion in global sales.
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