Bandai America, master toy licensee for Pocoyo in the US and Canada, is taking the toy line based on the preschool CGI series to the US market at retailers including Toys’R’Us, and Amazon.com.
The range includes a six-inch mini-plush assortment, squeeze n’ play plush, bath figures and racing cars.
Co-produced by Zinkia and ITV STUDIOS Global Entertainment, Pocoyo currently airs in the US on Nick Jr., PBS, Univision and Discovery Familia.
In its Spanish homeland, more than 2.5 million Pocoyo-branded toys and 700,000 books have sold.
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