Mattel’s Play Lab expands into content

Going forward, the research arm will be heavily involved in developing both programming and toys, says Lisa Lohiser.

By Ryan Tuchow

August 30, 2021

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TAGS:

Fisher-Price, Fisher-Price Play Lab, Lisa Lohiser, Mattel, play lab, research, Thomas & Friends, thomas & friends: all engines go

About The Author

News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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Mattel’s Play Lab expands into content

Going forward, the research arm will be heavily involved in developing both programming and toys, says Lisa Lohiser.

READ THE FULL STORY

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