Singapore’s One Animation is expanding its digital team with two newly created roles. Kelly Joeman (pictured left) joins the prodco as senior manager of audience development, and Tuan Nguyen (pictured right) has been brought in as e-commerce manager.

Reporting to SVP of content distribution Michele Schofield, Joeman will be responsible for amplifying the company’s digital presence and driving the success of its YouTube network. She previously worked at Entertainment One as a channel manager and focused on brands such as Peppa Pig, PJ Masks and Transformers.

Nguyen hails from e-commerce giant Amazon, where he served as a senior account manager. In his new role, he will lead One Animation’s direct-to-consumer e-commerce business, reporting to VP of digital and e-commerce Amir Biran.

Both new hires will be based in Singapore; Joeman’s first day is today, and Nguyen started last month.