How TikTok is changing the publishing game

BookTok has stepped in as a tool for publishers to find readers, with everyone from retailers to producers taking their cues from the platform's young creators.

By Elizabeth Foster

October 22, 2021

TAGS:

books, BookTok, Cindy Callaghan, John Adamo, Kristen McLean, NPD, reading, TikTok, YA books

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