UK-based manufacturer of child safe lighting and housewares Spearmark International will be producing two new lunch products featuring the Sonic the Hedgehog brand.
The products will launch in fall/winter 2011 and will consist of an insulated lunch bag and matching metal drinks bottle.
The video game character ranks in roughly US$1billion annually and continues to be a large contender in the video game market, with three titles set to be released next year to coincide with his twentieth anniversary.