William Lamb Footwear and International Greetings are the newest licensees to get on board Chapman Entertainment’s preschool property, Little Charley Bear, which is set to launch on CBeebies in January 2011.

Footwear designer William Lamb will be launching a new Little Charley Bear range set for release in fall/winter 2011, which will include shoes, sandals, trainers, slippers, 3D slippers, boots, Wellingtons and jelly shoes. William Lamb Footwear has held the UK license for Chapman’s Fifi and Roary footwear since the launch of both brands.

Stationery and arts and crafts licensee International Greetings, meanwhile, will be launching Charley Bear products in spring 2012 including complete art packs, poster art sets, chunky crayons and coloring wheels.

Chapman Entertainment produced Little Charley Bear with CGI specialists, Annix, based at Pinewood Studios. Each seven-minute episode features a teddy bear called Charley, who is under the watchful eye of his friend, the Narrator, voiced by James Corden.