WildBrain has appointed JAKKS Pacific as the first global master toy partner for its 2D-animated preschool series Chip and Potato. The LA-based toyco is readying a consumer products program that will include plush, figures, playsets and role play items when it hits shelves in North America, the UK and Australia starting in fall 2022.

The deal was brokered by the North American team of WildBrain’s London-based licensing agency WildBrain CPLG, led by Jasen Wright. The former Beanstalk executive joined the agency in June as its first VP and North American lead.

Netflix has snapped up a third season (20 x 11 minutes) of the popular show, as well as a trio of 22-minute seasonal specials. The original series premiered in 2018 on WildBrain’s Family Jr. preschool channel in Canada, before landing exclusively on Netflix in 2019. The first two seasons (10 x 22 minutes each) are also available on the Netflix Junior YouTube channel.

Produced by WildBrain and UK indie Darrall Macqueen (Topsy and Tim), Chip and Potato tags along with five-year-old pug Chip and her best friend Potato—a little mouse who lives in Chip’s pocket—as they navigate life at kindergarten, go on playdates and have sleepovers without grownups.