Dr. Seuss Enterprises is swinging into the digital arcade space through a new partnership with LA-based video game company AtGames.

Virtual pinball tables based on classic Dr. Seuss stories will be available to play exclusively on AtGames’s home arcade machines and consoles—namely the Legends Arcade Platform range that includes the Legends Ultimate, Legends Pinball and Legends Gamer Series gaming devices.

The pinball games are slated to launch later this year and will adapt IPs including ​​Dr. Seuss’s ABC, Fox in Socks, Green Eggs and Ham, One Fish Two Fish Red Fish Blue Fish and The Cat in the Hat.

Offering wide nostalgic appeal and plenty of licensing opportunities, arcade gaming is projected to increase in annual market value by US$1.79 billion over the next four years, according to an April 2022 Technavio report that also highlights the APAC region as having the highest potential for growth.

Dr. Seuss Enterprises is currently expanding its content business with five new animated preschool projects for Netflix in the works. Announced earlier this year, the lineup will build on the company’s 2D-animated Green Eggs and Ham series that premiered in 2019.