OPINION: Using the metaverse to support an IP throughout its life cycle

The metaverse has the potential to offer different types of viewing experiences, and Spin Master's Bakugan experiment in Roblox is just the beginning, says Dubit's David Kleeman.
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September 9, 2022
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About The Author
Analyst/strategist/writer/speaker David Kleeman travels the world as SVP of Global Trends for kids research consultancy/digital studio @Dubit. Home is an aisle seat near the front. Follow: @davidkleeman.
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