New York City-based licensing and branding agency The Wildflower Group is spearheading the licensing program for plush toy and pillow line Pillow Pets, with deals with Commonwealth Toy & Novelty Co. and SG Footwear to kick the program off.
The all-in-one pillow and plush toy line includes more than 20 different characters that also transform into full-sized pillows.
The Wildflower Group is currently in discussions with potential licensing partners for Pillow Pets in categories including apparel (sleepwear) & accessories, bedding, health & beauty aids, publishing, stationery, paper party goods and video games.
The initial licensed collections are slated to launch at retail early next year.
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