DreamWorks’ Penguins earn their wings at retail

The reception to DreamWorks Animation's first foray into TV production has been anything but chilly. The Nickelodeon US series' premiere of The Penguins of Madagascar - which sends the popular birds from the Madagascar film franchise into the wilds of New York - drew a record-setting 6.1 million viewers in March 2009. Subsequent eps continue to rank in the top 10 whenever they air. And with more 48 half hours now in the can, the CP team at DreamWorks is prepping the property for a new year-round merch line.
By
October 22, 2010

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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