MTVNI takes new market tack
At MIPTV in April, the Croisette was abuzz with talk about MTV Networks International's apparent new acquisitions model. Amid tales of SVP of global acquisitions Jules Borkent leading a pack of programmers around the Palais to meet with content partners en masse, were rumblings that MTVNI had established a sort of grand council that would determine which pitches best met Nick's global needs and would then move the chosen ones forward. Some producers feared that the move meant the end of purely local acquisitions, prebuys or commissions. MTVNI's EVP of Nickelodeon Steve Greider, who oversees the international channels, assures this is not the case.
October 22, 2010
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