Warner Bros. has launched a new UK-based interactive marketing experience revolving around Scooby-Doo’s Mystery Mansion to drive brand awareness across consumer products, television, home video and interactive entertainment.

The Scooby-Doo Mystery Mansion – a fold-out soft play installation that welcomes children inside the world of Scooby-Doo – will tour the UK for the next 15 months, making stops at retailers, schools, summer festivals, firework displays and charity events.

Scooby-Doo licensees in the territory will have the opportunity to promote their products via a pamphlet that will be given to all consumers visiting the Mansion. Licensees will also have the chance to provide licensed products for use in the local PR and marketing campaigns surrounding the events.

The haunted house hits the road as the new television series Scooby-Doo Mystery Incorporated makes its UK debut on Cartoon Network this month.