Warner Bros. Consumer Products (WBCP) is returning to Oz with a series of programs aimed at bringing the The Wizard of Oz to new digital platforms and this generation of kids, with launch efforts supported by a national partnership with The Parenting Group.

To kick things off, WBCP, in association with KidsWB.com, is debuting Wizardofozkids.com, a new interactive site for kids two to 11 that features games and activities. The site will continue to roll out fresh content for over the next year and fans can also visit WBshop.com to find an array of The Wizard of Oz merchandise.

Parenting.com, meanwhile is hosting a national online sweepstakes and photo contest for the new site slated to culminate during the Halloween season and will award winners with prizes inspired by the classic 1939 film. The contest encourages families to dress up as the characters from The Wizard of Oz, upload their photos to an online gallery and court votes from site visitors. The grand prize winner will be awarded with an all-expense paid trip for a family of four to Hollywood, a Warner Bros. VIP studio tour, a professional family photo shoot, a private screening of The Wizard of Oz 4-D Experience and Wizard merch.