Iconix Brand Group has appointed new executives at Peanuts Worldwide, its joint-venture with Charles M. Schulz Creative Associates, tapping Tamra Knepfer as EVP of Peanuts Worldwide.

Knepfer will lead the Peanuts Worldwide business and brand management teams with an emphasis on leveraging the licensing, retail, and fashion expertise associated with the Iconix brand portfolio. The group also plans to continue working closely with Charles M. Schulz Creative Associates on creative development and media platform expansion. Knepfer joins Iconix with nearly two decades’ worth of experience in the character licensing business, having worked for The Walt Disney Company, Sesame Workshop and American Greetings.

Helene Gordon, meanwhile, has been promoted to SVP of brand management. She has worked on the Peanuts brand since 2000 and has been instrumental in building the global business and managing relationships with partners including MetLife, Warner Home Entertainment and Cedar Fair Theme Parks.