Why Mattel Television has its sights locked on more live-action content

The studio is aiming to reach parents who have drifted away from its products with aspirational offerings, says Mattel’s Phil Breman.

May 5, 2023

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59%, Barbie, Barney, Cartoon Network, Deepa & Anoop, HGTV, Hot Wheels, live action, Mattel, Mattel Films, Mattel Television, NBC, Netflix, Phil Breman, Pictionary, warner bros. discovery

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